Liquid Gold marketing

[Randy Eckstein]

Hello all, I haven't been on much lately so I apologize if this has been discussed somewhere before.  I had been selling some pieces after the holidays to bridge the gap through a period of unemployment.  Nothing major, odds and ends skillets and gem pans mostly. 

At any rate, today I come home to see a large box addressed to me from Liquid Gold out of Oregon.  Couldn't think of anything I'd bought or ordered recently and asked if my wife had gotten an early Father's Day present for me. Wrapped up inside were two gift-wrapped boxes and an apron.  One of the boxes had a #8 BSR pan I had shipped to that address back in January that had been removed, a tracking label stuck on the bottom and put back into the box and resealed with a flyer about how I was one of a number of sellers selected for their promotion where they returned the skillet along with (cue the second gift-wrapped box) a box of Velveeta Cheese shells.  That perhaps since "I now know what that skillet is for" that I would like it back with their blessing and product to try and an apron as well.

Catchy marketing promo, albeit maybe a bit costly.  Anyone else get a skillet back recently??

[Cheryl Watson]

I'd be watching for the cameras to show up at your door any day now!!  ;D ;D (bet they tried to deliver it personally???    :) )

[Jim Glatthaar]

Randy, I'm wondering if the buyer Googled you and found you were a culinary professional?  This would make sense to me.  Maybe they thought an endorsement would be better coming from a professional. 8-)

[Jonathon Davis]

https://m.youtube.com/watch?v=Dm9oR91RiwY

[Marge Knowles]

I arrived home to find a box from Fed-ex.   same story as Randy's.  :o    skillet I sold on ebay returned to me,  along with a brochure talking about they selected a few hundred sellers of skillets sold on a website that they "could not mention".  with a  box of cheesy Kraft skillet meal, plus an apron.

this skillet was also sold in January.    I am wondering how many other members will be receiving a skillet they sold.    very interesting marketing ploy! ;)

[Cheryl Watson]

I sure hope they were higher priced skillets!   :D

[Marge Knowles]

they paid $70 for mine

[Cheryl Watson]

Wowsa!  Now that's a NICE regifting, promotion! 

[Randy Eckstein]

Jonathan thanks for that link.  I'd seen that commercial a time or two and thought it was funny.  Marge seems to be the re-gifting winner tho.  Mine was only an $18 skillet.

Jim there was a link in the literature they sent that I haven't gone to yet, maybe they are looking for a kind word or two.  Maybe a pic with the skillet in action with the Cheesy Shells is what they want.

[Marge Knowles]

went to their suggested site.  this just keeps getting better!

http://www.whatmyskilletisfor.com/?a=cakehog1286

[Jim Glatthaar]

Well, maybe if this gets more people into using cast iron cookware it will be a good thing.  And for those who sell on e-bay, maybe people will pay more for your skillets.  And, maybe next they'll start buying dutch ovens, camp ovens, chicken fryers, etc. 8-)

[Rick Gilley]

wow.....someone came up with awsome promotion.

[Anthony Richerson]

Got mine back yesterday.  At first I thought someone hated my skillet so much they just sent it back. Lol

[Claudia Killebrew]

What a unique marketing ploy.

[Jim Glatthaar]

My wife was in marketing.  She said it was a clever approach, highly targeted to customers more likely to cook.  She thinks they have a price point they will pay and not exceed (a good thing or she might start selling my #14 Griswolds').  Assuming you could re-sell the skillet for $50.00-$70.00, if someone offered us $50.00-$70.00 to get our picture taken with a skillet and Velveeta product, how many of us would take it?  I'm guessing a lot of us.  Jim

[Mark Zizzi]

So how was the cheesy skillet dinner, you lucky stiffs!   8-)

[Bethany Gingerich]

I got a big FedEx box this week too! Thought it was something for dh, until I looked at the label & saw it was addressed to me. Same story - I couldn't think of anything I'd ordered & was thoroughly confused when I unwrapped the skillet (in the original shipping box, with the original packing material - they just cut open the box & took the skillet out to put their flyer on it). It was a 3-break Lodge that I sold in January for $25.
I agree - a neat (albeit expensive) marketing ploy! Although, like dh says, "You know you're going to tell everybody about it!" True, but I'm also going to resell the skillet!!  ;D

[Bethany Gingerich]

So how was the cheesy skillet dinner, you lucky stiffs!   8-)

Honestly, I'm really not one for boxed dinners, so I haven't tried it yet! LOL

[Cheryl Watson]

The 'men' folk here make them... I don't even like the smell of it cooking... and the menfolk are banned from using my CI skillets to cook them... not going to have burnt cheesy on MY iron.... :D

[C. Perry Rapier]

The 'men' folk here make them... I don't even like the smell of it cooking... and the menfolk are banned from using my CI skillets to cook them... not going to have burnt cheesy on MY iron.... :D

I don't blame you Cheryl. I don't like cheese like that either. I have told this story before but I like telling it. I ordered a double hamburger at this place. And this young gentleman said they don't have double hamburgers, but they do have double cheeseburgers. I said alright thats fine give me a double cheeseburger, and could you skip the cheese. He said yes sir and thats what we done. True story.